Sunday, April 24, 2011

Meet Team Members...Apron Makers

Can Etsians find sales success with a relatively narrow specialty? Two of our Team members, georgiamarbles and prettylittlepearl are both doing very nicely by focusing their creative efforts on aprons.

prettylittlepearl, whose crisp and consistent photography and cohesive shop highlight her stylish aprons, also sell patterns and tutorials, but every item in her shop is an apron, or apron-related.

georgiamarbles, in her almost three years as an Etsy seller, has also specialized in aprons - for adults and children, ready made and custom, and in a variety of styles. Although there are also dolls and tutus in her shop, it's aprons that come though loud and clear, including in her fun retro shop banner.

We'd love to hear from other apron-making Team members, and sellers who have targeted a special market; add your comment!

Wednesday, April 6, 2011

So you're having a SALE?

Well, you're not alone! It might be a coupon code, or items marked down in your shop, but it's going to be most successful if you let potential buyers know about it.

A wander through our list of Chat Team members shows how some are putting their Etsy avatars to work as tiny 75x75-pixel billboards, advertising their sales throughout the site.

Since avatars go with us everywhere - shops, chat, forums, teams, convos - it makes sense to use them well. The sellers above have incorporated a Sale message in their avatars; some add a graphic to item photos, and Etsy offers free ready-made avatars, avatar layers, and Sale banners, here.

Avatars (left to right) from StoliGal, SimpliMandi, ampeefyed, thejewelrydream, and item photo from Cabin.