What's Hot For July?

Sometimes it seems that the themes, items and materials featured throughout Etsy somehow just happen, but it's really all part of a plan. Fortunately, it's not a secret plan!

Every month there's a Storque post from the Merchandising Desk that sets out exactly what general themes will be highlighted around activities, trends, special occasions and dates...even colours!

These are the key merchandising elements Etsy will be looking for to feature in emails, the Storque, the Front Page. So if you have the right tags, titles, and descriptions, you're more likely to be found when folks are building merchandising-aware Treasuries or searching for great items.

As you can see here, Team members and Chat regulars are already ahead of the curve with some of the color trends lined up for July:

"Combinations of metallic with neutrals; reds, whites and blues; citruses (lime, lemon, grapefruit, blood orange, tangerine); robin's egg blues, sepia tones and tea stains. Patterns in seersucker, stripes, gingham, and houndstooth will also be trending."

How do you incorporate merchandising plans into what you make or sell, and into your listings?

Images from BOWquet, Vintagefix, dkjewels, snapclicktripod and MissMooseDesign, thanks!